Lecture � Social IIb

Friday, 12 May, 2000

Social perception

Determining causes

2 methods for determining causes

1.       the covariation model

2.       the configuration model

 

Other questions about causes:

1.       is the cause specific or generalised? (Seligman)

2.       is the caues controllable or uncontrollable? (Weigman)

 

knowledge-based inference process vs general knowledge

Problems with the covariation model

1.       Ignoring the base rate

2.       Subjects took the shortest time to decide the hardest case, and vice versa

 

Theory of correspondent inferences

Jones & Harris (1967)

How do we make inferences about people on the basis of their actions

assumption: looking for conditions under which we can confidently infer that some thing is true of someone

present students with a short essay � expresses opinions about a particular political regime (Cuba), apparently written by another student

students were asked �what does this essay tell us about the person who wrote it�

they were told that the students were/weren�t told what to write

0-70 antipositive about Castro

 

 

pro-Cuba

anti-Cuba

choice

59.62

17.38

no choice

44.10

22.87

 

the �choice� row

most people were anti-Cuba, so a pro-Cuba essay would tell you that the person had strong views (augmentation)

an anti-Cuba wouldn�t tell you for sure whether the person wasn�t just going along with the crowd�s opinion

 

the �no choice� row

might expect that people would not give much weight to this, but not quite the case

although they may have been looking for an implicit bias

Errors, biases and heuristics

The �fundamental attribution error�

general human tendency to mis-interpret evidence

failing to take into account circumstances

overemphasising the actor as the most likely source of the response, e.g. the person�s opinions

 

 

Ross, Amabile & Steinmetz (1977)

Ratings of general knowledge (1)

made half the people write questions, half them answer

 

 

of Questioner

of Contestant

by

 

 

Questioner

53.5

50.6

Contestant

66.8

41.3

Observer

82.0

c. 50

 

everyone was asked to rate their own general knowledge and the other person�s, relative to the average student in this university

would expect the average mark to be 50

which was the case for the Questioner�s grading

whereas the Contestants skewed them

 

Actor-observed error

why are they here? why am I here?

why are we wearing these clothes?

 

make systematically different inferences when looking at someone else � i.e. one makes an attribution about an observer

whereas, about me: emphasise the situation, rather than the peculiarities

3 possible explanations:

1.       motivation � want to attribute to the situation anything which might look negative if attributed to us

whereas depressed people do the opposite, blaming themselves and passing success off as luck - they�re more realistic

2.       information � the actor has privileged access to information that the observer doesn�t, e.g. knowledge about the state of my wardrobe this morning

3.       perception � Gestalt theory of distinguishing figure-ground

 

American graduate students - asked about their (�she�s pretty/charming etc.�) and their friends� girlfriends (�he goes for girls like that�)

 

 

Self-serving bias

= the motivational reason for actor-observer differences (see above)

Bias towards diagnostic vs Base-rate information

Kahneman & Tversky (1973)

example from Tom W. (engineer vs lawyer)

ignore the fact that much higher proportion of lawyers than engineers, and people will still see the person as an engineer, based on the description

emphasise this background information, more impressed by the diagnostic information

Confirmatory bias in hypothesis testing

Wason & Johnson

rationally, we should generate a sequence which does not fit the hypothesis, i.e. look for exceptions

instead, we form a hypothesis, and then look around for evidence to confirm (Sneider & Swan study on personality: extravert/introvert)

Egocentric bias (�False consensus� effects)

pervasive phenomenon

if asked to carry around a sign for a while � you might say, �Alright�, or �No way�

if you agreed to do it, you would assume that most other people would make the same decision, i.e. the illusion that your opinion = the consensus position

 

Social knowledge structures

Scripts, plans and goals (Schank & Abelson, 1977)

some things are scripted, e.g. the bill

but tips etc. are less scripted

 

Causes and responsibilities

deciding causes vs fixing responsibility or deciding the moral standing of the action (Darley & Shultz, 1990)

Cause > Moral responsibility > Blame > Punishment

Schultz-Schliefer model (for attributing blame)

in which case the base rate is not that relevant � just because lots of other people do something, doesn�t make it right

 

Pragmatics

Grice�s maxims

relevance maxim � say only what�s relevant

quantity maxim � give only as much detail as listener needs

quality maxim � say only what you have reason to believe

directness maxim � don�t beat about the bush

could see experiments as conversations, with the subject following the same maxims

 

John Austen

 

Attribution and inference

(1) The phenomenon in theory

 

 

Observations

Inferences

 

actions and effects

intentions, etc.

 

occurrences

dispositions

 

(2) The phenomena studied

 

 

public performance � looking for reasonable explanation within social circumstances (= a form of behaviour, not a mental process)

not direct observations, based on verbal/written descriptions

 

Theorising about social perception

1960s � systematic hypothesis tester/rational scientist

e.g. Kelly�s ANOVA/covariation model

1970s � flawed intuitive psychologist

focus on the Fundamental Attribution Error and other biases

1980s � cogntive miser

biases are heuristics; role of imploicit, automatic processes; focus on knowledge structures

1990s � motivated tactician

multiple information processing capacities; goal-determined choice of strategy

 

William James (1890) �my thinking is first, last and always, for the sake of my doing�

Freud �I can heartily recommend the Gestapo to anyone� � added to the bottom of his signed paragraph

Questions

spelt shank wrong